WASHINGTON — July 13, 2025
U.S. President Donald Trump announced sweeping 30% tariffs on imports from Mexico and the European Union, deepening global trade tensions after months of stalled negotiations. The tariffs, set to take effect on August 1, were unveiled in formal letters posted on the president’s Truth Social account.
The latest move broadens an aggressive tariff campaign launched since Trump returned to the White House in January, targeting both allies and competitors in a bid to renegotiate trade terms more favorable to the United States.
Mexico: “Unfair Deal”
Mexico, the United States’ largest trading partner, reacted sharply, calling the new tariffs an “unfair deal” in a joint statement from its economy and foreign ministries. Officials stressed they are pursuing an alternative agreement to prevent harm to businesses and jobs on both sides of the border.
President Trump accused Mexico of not doing enough to stop the flow of illicit drugs into the U.S., despite cooperation on border security. However, goods traded under the US-Mexico-Canada Agreement (USMCA) will remain exempt, according to U.S. officials.
“Mexico has been helping me secure the border, BUT what Mexico has done is not enough,” Trump wrote to Mexican President Claudia Sheinbaum.
European Union Warns of Retaliation
The European Union, the U.S.’s largest trading and investment partner, expressed disappointment and concern over the new tariffs. EU Commission President Ursula von der Leyen warned that the duties would disrupt transatlantic supply chains and promised “proportionate countermeasures” if negotiations fail.
The EU had hoped for a comprehensive trade agreement including zero tariffs on industrial goods, but talks have stalled. Officials are now preparing for potential retaliation, with €21 billion in U.S. goods targeted for tariffs unless an agreement is reached by July 14, when a previous suspension on duties expires.
“We remain ready to continue working towards an agreement by August 1,” von der Leyen said, “but we will take all necessary steps to safeguard EU interests.”
Within the bloc, member states are divided. Germany is urging a swift deal to protect its industrial exports, while France is pushing for a firmer stance. Italy’s Prime Minister Giorgia Meloni emphasized continued dialogue and expressed confidence that a fair agreement could still be achieved.
Tariff Wave Hits Other Nations
The latest measures follow a series of tariff announcements earlier in the week, including:
- 35% tariffs on Canada (exemptions expected under USMCA),
- New tariffs for Japan, South Korea, and Brazil,
- A 50% tariff on copper imports, a critical material in global electronics and infrastructure.
Record Revenue and Global Impact
Trump’s revived tariff strategy has generated significant income for the federal government. According to the U.S. Treasury, customs duties exceeded $100 billion for the fiscal year through June.
However, the economic fallout could be widespread. Analysts warn of rising consumer prices, disrupted supply chains, and strained diplomatic ties. Key industries—including automotive, manufacturing, agriculture, and tech—face uncertain months ahead.
Looking Ahead
- July 14: EU deadline to activate retaliatory tariffs if no deal is reached.
- August 1: 30% tariffs on Mexican and EU goods take effect unless last-minute agreements are made.
- Negotiation Outlook: Officials in Washington, Brussels, and Mexico City remain open to talks, but deep divisions persist.
